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Nigeria's Digital Economy Hits $10B • Potter Media Launches Ad Platform • SME Ad Spend Up 34% • Nollywood Global Streaming Deals • 2027 Election Ad Surge Nigeria's Digital Economy Hits $10B • Potter Media Launches Ad Platform • SME Ad Spend Up 34% • Nollywood Global Streaming Deals • 2027 Election Ad Surge
Editor's Pick · May 2026

Nigeria's digital surge
is reshaping
every industry

📅 May 15, 2026 🕐 8 min read
ET
Editorial Team

As the digital economy crosses the $10 billion threshold, Nigerian brands face an inflection point — invest now in digital infrastructure and storytelling, or risk being outpaced by nimble competitors betting on mobile-first consumers.

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Potter Media Briefing Q2 2026 now available Lagos Media Summit confirmed for July 14–16 Nigerian influencer market valued at ₦800B CBN lifts restrictions on digital ad payments abroad APCON revises digital advertising code for 2026 Potter Media Briefing Q2 2026 now available Lagos Media Summit confirmed for July 14–16 Nigerian influencer market valued at ₦800B CBN lifts restrictions on digital ad payments abroad APCON revises digital advertising code for 2026
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