The newsroom
your brand
never had.
Potter Media covers your brand the way a newsroom covers a story, accurately, fast, and everywhere your audience already looks. TV, radio, digital, publishing, and creative, run by people who came up in journalism, not ad-tech.
Approved
Every channel, one newsroom.
From a 30-second TV spot to a full editorial campaign — we plan, produce, and place it, and we tell you honestly what worked.
Media Coverage & PR
Press releases, event coverage, and journalist relationships that get your story told accurately.
TV Advertising
Commercial production and prime-time placement across major Nigerian and African stations.
Radio Advertising
Jingles, voiceover, and FM placement built to reach mass audiences at scale.
Brand Exposure & OOH
Billboards, sponsored content, and influencer campaigns that put your brand where people already are.
Digital Marketing
Social management, SEO, and paid campaigns across Google and Meta, reported honestly.
Publishing
Newsletters, e-books, and print that position your brand as a credible voice in your industry.
Creative & Design
Brand identity, video, and photography that communicate at a glance.
Event Coverage
Live coverage, product launches, and activations captured and distributed while they're still news.
Web & Tech
Website and app development for the digital infrastructure your brand actually needs.
Radio & TV that reaches millions.
We have direct relationships with Nigeria's leading radio and TV stations, so your message runs on channels your audience already trusts — not a cold media buy.
Radio placement
Major Lagos and national stations, with audience reach reports.
Television
NTA, Channels, TVC, AIT, and satellite networks including DSTV.
Podcast & audio
Branded production, sponsorships, and placement on streaming platforms.
Video production
Full studio and location shoots, from concept to colour grade.
Latest from the newsroom.
Reporting and analysis from across Nigeria's media, business, and advertising landscape.
Nigeria's digital economy hits $10B — what it means for advertisers
As Nigeria's tech sector surges, brands are racing to reach a young, mobile-first audience. We break down the strategies working right now heading into 2026.
AI tools are quietly reshaping Nigerian newsrooms
From transcription to research, local media houses are transforming how news gets made.
SME ad budgets rise 34% as digital proves its ROI
Small businesses are shifting spend from traditional to digital, and seeing results.
Influencer campaigns are outperforming traditional ads
Q1 data shows 3x engagement at a fraction of the cost across West Africa.
Featured case files.
A selection of campaigns and coverage delivered for brands across Nigeria.
FMCG prime-time campaign
30-second spot across 5 stations during peak hours, reaching 2.3M viewers.
Lagos FM blitz for a bank
Jingle and voiceover across 8 FM stations, driving 40% more branch walk-ins.
64-page annual review
Full editorial design and print/digital distribution for a trade association.
E-commerce Meta & Google push
3-month campaign, ₦48M attributed revenue, 6.2x ROAS.
Lagos Tech Summit 2025
Official media partner: live reporting, photography, video, and press.
Fintech startup rebrand
Full identity, style guide, website, and launch campaign.
From brief to broadcast.
Four steps, always in this order, so nothing goes live before you've approved it.
Discovery & brief
We learn your business, audience, and budget, then build a strategy around them.
Strategy & creative
Concept, copy, and channel mix — ready for your approval before anything ships.
Execution & launch
Produced and deployed across every agreed channel, with us managing the whole rollout.
Report & optimise
A real performance report — what worked, what didn't, and what we'd change.
What clients tell us.
"Potter Media ran our TV and radio campaign end to end. Brand awareness jumped within the first month."
"We needed a partner who understood the Nigerian market. Our digital campaigns have never performed better."
"From the press release to the post-event report, they handled everything. Our stakeholders noticed."
Ready to be covered properly?
Brands that work with us get treated like a real story, not a media slot. Let's talk about yours.
Built on editorial integrity.
Potter Media is a full-service media and advertising company based in Ikeja, Lagos. Founded by a journalist with deep ties to Nigeria's media industry, we combine the credibility of professional reporting with the reach of modern advertising.
We work with brands, corporates, government agencies, startups, and NGOs across broadcast, digital, print, and live events.
As a company with ties to the Standards Organisation of Nigeria, our work is held to a standard of accuracy and transparency, not just polish.
Work with us →Let's work together.
Have a campaign, a story, or a brand that needs coverage? We reply within 24 hours.